Google business.site Discontinued, Blogger FREE Workaround How To Guide 2024 - Action before discontinued by Nina Payne the SEO Lady UK Freelancer

SEO Lady - Nina Payne - 14th February 2024. 

 

 

Google Business Profiles will stop using the business.site feature for companies without a website is March 1st, 2024.

Alternative to Local Google Business Profile business.site for FREE – Step By Step Guide

For those that prefer to listen to instructions, I’ve used an extra long AI prompt for this AI driven video.I’m loving your local business and I can help you with a free alternative to a Google created website as the feature is now being discontinued. I’ve been using Google Blogger for decades, and know Google Business from a sole trader perspective.

 

Now it’s time to combine them both as Websites made with Google Business Profiles will be switched off soon. Redirects will stay in place until June 2024 when the feature will be subject to further changes.

Google business.site Discontinued, Blogger FREE Workaround How To Guide X Twitter

There’s links to all the Google accounts you’ll be using, all you need for your Google Business Profile (GPB, formerly known as GMB Google My Business) are the following things:

1. A Google account
2. Unique content that is not AI copy and paste, and not already available in the public domain online. This is VERY important, avoid copying and pasting at all times!
3. A selection of your business images, logo, photos etc. It’s great for SEO if you can change the file names to your brand name of: 2-4 services or product ranges and your business local geographic area(s). Read more below for Google Image Metadata Easy SEO

How to: Create your free Business Profile website directly on Google

So, first of all, sign in to your Google account and visit https://www.blogger.com/ and create your brand name address to start. Here’s one from blogspot of my local client back in 2017 (retired 2024) and it’s anonymised.

Google business site website Maps GBP GMB 2024 discontinued

Creating a blog with Blogger is a straightforward process, even if you’re not particularly tech-savvy. Remember to save your changes as you go along, and don’t be afraid to experiment with different themes and settings until you find a look that you love.

Building this simple website should be fun, so take your time and if you get stuck contact me with your questions and I’ll happily reply.Here’s a step-by-step guide to get you started:

 

Create a Google Account: 

If you don’t already have a Google account, go to accounts.google.com and click on “Create account.”Follow the on-screen instructions to register. You’ll need to provide some basic information like your name, birthday, and phone number.

 

Sign Up for Google Blogger (Formally Blogspot)

Once you have your Google account, navigate to blogger.com.Sign in with your Google account details.You may be asked to confirm your profile; you can use your Google+ profile or create a limited Blogger profile.

 

Create a Your Free Website Blog address (or URL) 

After signing in, you’ll be prompted to create a new blog. Click on the “Create New Blog” button.A window will appear asking for the title of your blog and a domain name.Remember to replace “[Your Blog Name]” with the actual name of your blog throughout the process.

 

Pick a Catchy and Unique Name: 

Your blog’s title should be catchy, memorable, and give an idea of what your blog is about. Type this title into the “Title” box.The address (or URL) will be the web address where people can find your blog. It needs to be unique, and Blogger will check to see if your chosen address is available. If it’s not, it will suggest available alternatives.

 

Choose a theme and a template: 

Google Blogger will show you a selection of themes you can choose for your blog. A theme is a pre-designed template that determines how your blog looks. Scroll through the options and select one that you feel suits the content and tone of your blog.

 

Personalise Your Blog to Your Brand: 

After selecting a theme, click on the “Customise” button to enter the Blogger Theme Designer.

Here you can customize your theme by changing the layout, adjusting widths, changing the background, adjusting colours, fonts, and more.

To add upload and images or change the header, look for the “Layout” section in the Blogger dashboard. Here you can add gadgets or edit existing ones, like the header, where you can insert your blog’s name and a tagline if you have one.

Create Your First Post – This is the link to use in Google Business Profile

Go back to the Blogger dashboard and click on the “New Post” button to start writing your first blog post.You’ll be taken to an editor where you can compose your post, add images, and format your unqie content that you’ve alkready written in advance. When you’re happy with your post, click on the “Publish” button to make your post live on your blog.

 

Once you’ve published your post, you can view your blog by clicking on the “View Blog” button at the top of the Blogger dashboard. Now you can share on socials, upload to Google Business and tell all of your friends about your success.Questions? Come and chat if you’re at Brighton SEO this year, or book a quick telephone chat in my calendar.

 

Want to hire me? Check out my 30 Day SEO Booster bespoke service.

 

White Label SEO Freelancer BrightonSEO Speaker 2024 Nina Payne SEO Lady

Do you want to rock Google Image search? It’s time to embrace the power of metadata! By providing clear, accurate, and relevant information within your images, audio, and video files, you’re setting yourself up for success in the ever-evolving search landscape.

 

Google Image Metadata – What’s New for SEO’s and Unique Images Online?

Exciting updates have arrived in the world of image metadata, promising better results for both you and your audience. I’ll give you an example, my images could be renamed on my PC as “Freelance SEO UK Digital Project Manager Remote Photo Nina Payne” and in the Alt tag it will be similar so they show up on Google images.

 

The biggest change? Google’s getting smarter about understanding and utilising data within images, including titles and geolocation. 

 

This means they’re going beyond just file names and alt text to truly grasp the content of your image.

 

More relevant image searches: Users will be bombarded with visuals that truly match their intent, leading to increased engagement and traffic for your content. With improved image ranking by tweaking and planning your image metadata with relevant keywords and accurate information, you’re giving your visuals a fighting chance to climb the ranks.

 

Also for YouTube and MP4 Video SEO, plus MP3 files and Music or Podcast optimisation

 

The focus on metadata isn’t limited to pictures. Google’s also paying closer attention to the information tucked away in audio and video files:

 

MP3 files: Those familiar ID3 tags containing artist and track details? They’re now playing an even bigger role in organizing your music for search engines.MP4 files: Get ready for enhanced video indexing thanks to Google’s dive into MP4 metadata. 

 

Titles, creators, and other details will be used to understand your videos better, making them more discoverable.Learn more about YouTube Video SEO and Google Search Console fixes in my earlier blog post.